First start with yourself and identify your top five core values. Then, think about your business and how it is different from you and similar to you. What from your personal values list needs to be reflected in your business, and how can it be different? Identify...


Keep it clear and short, one sentence. But, why does your business need to exist? Where are you going? Example: Highly Anticipated supports people with foundational branding and marketing when growing a professional service business.

Service List

List out every service that you offer as well as the price. If you work for an hourly rate, list out the services that can be included. Write out this document as if a potential client asked “what can you do for me?”